For media, please see below a media press release about CHIC February 2015
CHIC in the City has renamed and relaunched it’s website to CHIC Style to reflect the changing style needs of the market. CHIC has broaden beyond its core shopping tour offering with more one-on-one styling experiences that deliver full transformations. There are more style experiences here and abroad, as well as a new style shop filled with hand picked style goodies.
Fleur Marks, Director, commented, “We were Sydney’s first, stylist-led boutique shopping experience company five years with the intent of making stylist no longer for just celebrities but for the everyday girl as well. As the market has changed, we now offer more premium bespoke style experiences that range from one-on-one styling transformations, hip shopping discoveries or great group style experiences. Whichever experience clients choose, we aim to teach them timeless style advice, continue to promote Australian fashion designers and unique boutiques that you simply wouldn’t find on your own”.
CHIC is all about promoting Australian style as well as helping people define their own style aesthetic. All experiences are stylist led. CHIC ruthlessly handpicks the crème of Sydney boutiques and designers for its shopping experience so clients discover stores they would never have found on their own. The style experiences are tailored to the individual offering premium personal service for each client. The Style Shop is there to help clients fast track their style as well as offer a treasure box of stylish gift for those you have a passion for fashion.
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